Playable ads are interactive digital advertisements that engage users through activities like quizzes and product demos, enhancing user experience and increasing conversion rates across various industries.

The cognitive foundations, sensory integration, and creative techniques behind engaging playable ads that drive user interaction and retention.

Playable ads have revolutionized the way we engage users, offering interactive experiences that drive higher retention and conversion rates. However, relying on just one "perfect" playable ad for your campaign might not deliver the desired results. In this article, we’ll explore the different types of playables you can create and why diversifying your approach is crucial for success.