Our blog about playable ads

Analyst reviews mobile ad results in office

Google Ad Performance: Maximising Mobile Game ROI

Google ad performance for mobile gaming – metrics, optimisation tactics, creative strategy and cost-control for effective user acquisition.

Teen boy playing mobile game on sofa

Customer Acquisition and Retention – Winning Mobile Game Players

Customer acquisition and retention strategies for mobile gaming: learn effective tactics, data-driven approaches, and budget-friendly solutions for user growth.

Young gamer sees personalised ad in mobile game

Personalised Ads – Impact on Mobile Game Marketing

Personalised ads explained for mobile gaming: discover types, how they work, targeting accuracy, privacy, legal rules, and cost-saving strategies.

Team reviewing creative ad brief in office

Creative Brief Advertising: Powering Playable Ad Success

Creative brief advertising explained for mobile gaming: discover formats, essential elements, common pitfalls, and efficient workflows for playable ads.

youtube bumper ad strategy

Complete Guide to YouTube Bumper Ads

YouTube bumper ads explained: comprehensive guide to format, targeting strategies, mobile gaming use cases, costs, and best practices.

Marketer setting up Facebook ad campaigns

Facebook Interest Targeting: Complete Guide for 2024

Facebook interest targeting explained for mobile gaming marketers. Learn audience types, setup steps, cost factors, and top pitfalls in this complete guide.

Advertising analyst reviews performance dashboard office

Advertising Performance Metrics: Complete Guide

Comprehensive guide to advertising performance metrics. Covers key metrics like CTR, CPC, ROAS, LTV, CPA and mobile‑gaming specifics for smart, budget‑friendly playable ads.

Marketing team analyzing Facebook CTR data

What Is a Good Facebook Ad CTR? Complete Guide

Learn what defines a good Facebook ad CTR, key factors behind high performance, industry benchmarks, and how to boost your mobile game ads.

Office team analyzing mobile attribution dashboard

Google Ads Attribution: Complete Guide for Mobile Gaming

Comprehensive guide to Google Ads attribution for mobile gaming. Covers attribution models, tracking challenges, and best optimisation strategies.

facebook ad analytics

What Is Facebook Ad Frequency? Complete Guide

Facebook ad frequency explained: discover its definition, impact on campaign performance, best practices, and how to optimise for mobile gaming.

facebook ads strategy

What Is Frequency in Facebook Ads? Complete Guide

Frequency in Facebook Ads explained. Learn key metrics, impact on campaigns, common misconceptions and best practices in this comprehensive guide.

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Top Interactive Ad Platforms – Expert Comparison 2025

Discover the top interactive ad platforms with our 6-product comparison to enhance your advertising strategies in 2025.

mobile gaming ad platforms hero header image

7 Best Mobile Gaming Ad Platforms – Expert Comparison 2025

Discover the top mobile gaming ad platforms in our comparison of 7 products, highlighting features and benefits for game developers.

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7 Best easy playable ad platforms – Expert Comparison 2025

Discover 7 easy playable ad platforms that simplify user acquisition and enhance engagement in our comprehensive comparison.

creative strategy workshop

Creative Strategy in Advertising: Complete Guide

Creative strategy in advertising explained, from core principles to types, process steps and best practices. A comprehensive guide for mobile gaming marketers.

mobile gaming marketing

Customer Acquisition Cost Marketing Explained: Maximising ROI

Customer acquisition cost marketing explained with in-depth guidance on definitions, calculation methods, benchmarking, and best practices for mobile gaming.

personalized ads agency

What Are Personalized Ads? Complete Guide for 2024

Personalized ads explained: definitions, how targeting works, data privacy concerns, best practices, and actionable insights for mobile gaming marketers.

mobile ad trends

7 Key Mobile Ad Trends 2025 for Gaming Marketers

Discover 7 essential mobile ad trends 2025 for user acquisition and creative success in mobile gaming. Practical tips to boost your marketing strategy.

playable ad benefits

7 Playable Ad Benefits Every Mobile Game Marketer Should Know

Discover 7 key playable ad benefits for mobile game marketing. Learn practical tips to boost ROI, engagement, and user acquisition effectively.

gamified ads teamwork

7 Inspiring Examples of Gamified Ads for Mobile Marketers

Discover 7 top examples of gamified ads to boost user engagement and learn practical tips for creating successful playable and interactive ad campaigns.

in-game ads diversity

7 Essential Types of In-Game Ads for Mobile App Success

Discover 7 types of in-game ads every mobile gaming marketer must know. Learn effective ad strategies to boost user acquisition and engagement.

mobile ad testing

7 Essential Steps for Effective Mobile Ad A/B Tests

Discover 7 actionable steps for mobile ad A/B tests. Learn how to improve results, avoid mistakes, and boost ROI in your mobile gaming campaigns.

playable ads teamwork

7 Best Practices for Playable Ads Every Mobile Marketer Needs

Discover 7 best practices for playable ads and learn actionable tips to improve engagement, lower costs, and drive mobile gaming user acquisition.

mobile ad audit

How to Repurpose Ad Creatives for Mobile Gaming Success

Learn how to repurpose ad creatives for mobile gaming with this clear step-by-step guide. Discover optimized actions for fast, effective, and scalable creative reuse.

mobile gaming ads team

Master Effective Ad Creative Processes for Mobile Gaming

Learn effective ad creative processes for mobile gaming with a step-by-step guide. Achieve fast, budget-friendly, high-performing playable ads with proven methods.

mobile game marketing team

Mobile Game Ad Best Practices for Effective Campaigns

Master mobile game ad best practices with this actionable, step-by-step guide for user acquisition specialists. Drive more installs and high ROAS in every campaign.

mobile game ad testing

Ad A/B Testing Guide for Higher Mobile Game ROI

Discover a step-by-step ad a/b testing guide for mobile gaming marketers. Learn how to set up, execute, and optimize ad variants for better user acquisition.

interactive ad workspace

Building Interactive Ad Creatives for Mobile Success

Learn building interactive ad creatives with this step-by-step guide for mobile gaming marketers. Optimize, launch, and verify engaging playable ads easily.

game ad creation

How to Make Engaging Game Ads for Mobile Success

Learn how to make engaging game ads that captivate players. Follow step-by-step actions to design, build, and optimize effective mobile marketing creatives.

Facebook Ads KPIs

Facebook Ads KPIs: The Essential Guide

Comprehensive guide to Facebook Ads KPIs — learn definitions, KPI categories, benchmarks, optimization strategies for mobile game UA professionals in detail.

mobile marketing abtesting

What Is an AB Test? Complete Guide for Mobile Marketing

AB test explained—definition, types, how it works, key benefits, real-world use in mobile gaming, risks, and mistakes. Comprehensive guide for marketers.

creative manager mobile

Creative Manager Explained: Key Role in Mobile Gaming

Creative manager guide for mobile gaming: role definition, responsibilities, required skills, team workflow, and tips to avoid common mistakes.

interactive video workspace

What Is Interactive Video? Complete Guide for 2024

Interactive video explained: types, how it works, real-world marketing uses, benefits for mobile gaming, and common pitfalls in a comprehensive guide.

facebook ads targeting

Detailed Targeting Facebook Ads: Essential Guide

Detailed targeting Facebook ads guide for mobile gaming. Learn strategies, audience types, setup steps, common pitfalls, and best practices worldwide.

instagram ads metrics

Instagram Ads Metrics: Complete Guide for Marketers

Comprehensive guide to Instagram ads metrics covering definitions, CTR, conversions, optimization strategies, and pitfalls for mobile game marketers.

ads gaming strategy

What Is Ads Gaming? Complete Overview and Use Cases

Comprehensive guide to ads gaming—covering definitions, types, how it works, real-world applications, and key factors for mobile marketers.

ADS esports studio

ADS in Gaming: Complete Expert Guide

Comprehensive guide on what ADS means in gaming, covering definitions, variations (Aim Down Sights vs Adds), mechanics, tactical use, and alternatives for mobile marketers.

facebook gaming marketing

Facebook Ad Performance: Complete Guide for Mobile Gaming

Comprehensive guide to Facebook ad performance for mobile gaming. Covers ad types, metrics, optimization strategies, common pitfalls, and cost factors.

mobile gaming strategy

Customer Acquisition Methods: Complete Mobile Gaming Guide

Comprehensive guide to customer acquisition methods for mobile gaming. Covers acquisition channels, paid vs. organic tactics, metrics, costs, and pitfalls.

mobile gaming marketing

Complete Guide to FB Ad Metrics for Mobile Gaming

FB ad metrics demystified—track CTR, ROAS, CPM, CPI, and creative performance. This comprehensive guide covers essential data for mobile gaming marketers.

mobile game ab testing

What Is AB Testing? Complete Guide for Mobile Gaming

AB testing explained for user acquisition: discover key concepts, types, process steps, and common mistakes in this comprehensive mobile gaming guide.

creative approval process teamwork

Mastering the Creative Approval Process for 2025 Success

Streamline your creative approval process with our step-by-step guide tailored for mobile gaming professionals. Achieve timely approvals and optimise campaigns.

mobile gaming advertising

Audience Targeting Explained: Boost Mobile Gaming Ads

Audience targeting for mobile gaming: comprehensive guide covers types, segmentation methods, best practices, and common pitfalls in digital ad campaigns.

best playable ad platforms hero header image

Best Playable Ad Platforms – Expert Comparison 2025

Discover the best playable ad platforms for 2025. Compare 6 top products to find the perfect fit for your advertising needs.

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Best Tools for Playable Ads – Expert Comparison 2025

Discover the best tools for playable ads in our expert comparison of 5 top products to enhance your ad campaigns.

best ad creative generators hero header image

Best Ad Creative Generators – Expert Comparison 2025

Discover the best ad creative generators for 2025. Compare 6 top tools and find the perfect fit for your marketing needs.

dynamic creative ads

Dynamic Creative in Facebook Ads: Complete Guide

Dynamic creative in Facebook Ads explained. Learn how it works, main use cases, benefits for mobile gaming, and common pitfalls to avoid.

mobile game advertising

Ads in Game: Everything You Need to Know

Comprehensive guide to ads in game; covers types, mechanics, user impact, costs, and best practices for mobile game marketers.

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Complete Guide to Creativity in Advertising

Comprehensive guide to the concept of creativity in advertising—defines creativity, covers types, creative process, emotional impact, and strategic use for mobile gaming ads.

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Concept of Creativity in Advertising: Complete Guide

Explore the concept of creativity in advertising with this comprehensive guide. Learn key types, characteristics, real-world examples, and common pitfalls.

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Concept of Creativity in Advertising Explained

Explore the concept of creativity in advertising with this comprehensive guide. Learn key principles, types, best practices, and pitfalls for playable ads.

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Concept of Creativity in Advertising Explained

Discover the concept of creativity in advertising, its key types, core characteristics, and best practices for mobile gaming campaigns in this comprehensive guide.

creative ad concepts

7 Creative Ad Concepts for Mobile Game Marketers

Discover 7 creative ad concepts to boost mobile game user acquisition and engagement. Learn practical tips for impactful and budget-friendly mobile ad campaigns.

creative ad concepts brainstorming

7 Creative Ad Concepts for Mobile Game User Acquisition

Discover 7 creative ad concepts for mobile gaming user acquisition. Learn actionable tips to boost installs and ad performance without high costs.

mobile game ads, user interaction, digital marketing

7 Best Examples of Mobile Game Ads and Why They Work

Discover 7 effective examples of mobile game ads and learn practical tips to improve user acquisition and creative strategies for mobile game marketing.

interactive mobile gaming ads

7 Best Examples of Interactive Ads for Mobile Gaming

Discover 7 top examples of interactive ads for mobile gaming. Learn actionable tips to boost user engagement and acquire more players with proven strategies.

mobile game ad trends

7 Essential Mobile Game Ad Trends to Know for 2025

Discover 7 essential mobile game ad trends for 2025. Learn key strategies and actionable tips for user acquisition and creative marketing success.

mobile marketing creative ads

7 Creative Ad Formats List Every Mobile Marketer Needs

Explore this creative ad formats list curated for mobile marketers. Learn 7 actionable ad types to boost user acquisition and engagement in gaming apps.

interactive ads, mobile games, human engagement

7 Key Advantages of Interactive Ads for Mobile Games

Discover 7 major advantages of interactive ads for mobile games. Boost engagement, lower costs, and improve user acquisition with these actionable tips.

mobile game marketing team

Step-by-Step Guide to A/B Testing Ads for Mobile Games

Discover this guide to A/B testing ads for mobile gaming apps. Follow clear steps to set up, launch, analyze, and optimize your ad creatives.

interactive ads workflow

Mastering Interactive Ads Workflow for Mobile Games

Learn the interactive ads workflow step-by-step to enhance user acquisition and boost engagement in mobile gaming campaigns.

playable ads testing process

How to Test Playable Ads for Maximum User Engagement

Discover how to test playable ads step-by-step, ensuring effectiveness and maximising user engagement in your mobile gaming campaigns.

mobile playable ad workflow, campaign strategy, audience analysis

Mastering Mobile Playable Ad Workflow for Gaming Success

Unlock the mobile playable ad workflow with our step-by-step guide for optimal user acquisition and engagement in mobile gaming.

mobile gaming ad strategies

Master Mobile Gaming Ad Strategies for Effective User Acquisition

Discover mobile gaming ad strategies with this step-by-step guide for optimal user acquisition and engagement tactics. Achieve success today!

user acquisition, mobile games, strategy

Master User Acquisition Ad Strategies for Mobile Games

Discover effective user acquisition ad strategies with our step-by-step guide that drives results in mobile gaming marketing.

interactive ads, digital marketing, hero image

What is an Interactive Ad? Understanding Its Impact

Discover what is an interactive ad and why it matters in mobile gaming. Gain comprehensive insights into its function and significance.

user acquisition strategy office teamwork

Understanding User Acquisition Strategy for Apps

Explore user acquisition strategy for apps with comprehensive insights, ensuring a deep understanding of its importance and application in mobile gaming.

mobile gaming ad formats image

What Two Main Ad Formats Can Be Used in Mobile Gaming?

Discover what two main ad formats can be used in mobile gaming, their importance, and how they work to engage users effectively.

facebook targeted ads, mobile gaming

Understanding Facebook Targeted Ads for Mobile Gaming

Explore the intricacies of facebook targeted ads to enhance your mobile gaming marketing strategy and drive better user acquisition.

interest facebook ads, mobile gaming

Understanding Interest Facebook Ads for Mobile Gaming

Discover interest facebook ads, their significance, functionality, and impact on mobile gaming user acquisition strategies.

what is ecpm mobile gaming

Understanding What is eCPM in Mobile Gaming Marketing

Discover what is eCPM and why it’s crucial for effective mobile gaming marketing strategies, enhancing your understanding in user acquisition.

event tracking analytics team

What is Event Tracking? Understanding Its Importance

Discover what is event tracking and why it’s crucial for mobile gaming and marketing specialists to enhance user engagement and strategy.

gaming engagement rate

What is Engagement Rate? Understanding Its Impact in Gaming

Discover what is engagement rate and why it matters in mobile gaming. Gain a comprehensive understanding of its importance and applications.

ad placement strategy mobile gaming

Understanding Ad Placement Strategy in Mobile Gaming

Explore ad placement strategy and discover its importance, workings, and key concepts for effective mobile gaming marketing.

middle funnel content mobile gaming team

Understanding Middle Funnel Content in Mobile Gaming

Explore middle funnel content in mobile gaming, gaining a comprehensive understanding of its significance and function in user acquisition.

audience segmentation gaming

Understanding What is Audience Segmentation in Gaming

Explore what is audience segmentation and why it is crucial for effective mobile gaming marketing strategies and user engagement.

ad recall marketing teamwork

What is Ad Recall? Understanding Its Importance and Impact

Discover what is ad recall and why it matters in mobile marketing. Understand key concepts and how it impacts user engagement.

user engagement mobile gaming

What is User Engagement? Understanding Its Importance

Discover what is user engagement and why it matters in mobile gaming. Gain insights into its significance and how it works in your marketing strategies.

creative fatigue marketing team

What is Creative Fatigue? Understanding Its Impact

Discover what is creative fatigue and why it matters in mobile gaming marketing. Gain a comprehensive understanding of its effects and implications.

dynamic content gaming image

What is Dynamic Content? Understanding Its Impact in Gaming

Explore what is dynamic content, its significance, and how it enhances user engagement in mobile gaming. Comprehensive explanations provided.

ad fatigue mobile marketing

Understanding What is Ad Fatigue in Mobile Marketing

Explore what is ad fatigue, its significance in mobile marketing, and how it affects user engagement and campaign effectiveness.

soft launch gaming studio

Understanding What is a Soft Launch in Mobile Gaming

Learn what is a soft launch and why it is crucial for mobile gaming success, with a focus on its importance and implications.

marketing funnel teamwork

What is a Marketing Funnel? Understanding Its Importance

Discover what is a marketing funnel and why it matters in mobile gaming. Gain comprehensive insights into its workings and concepts.

ad mediation mobile gaming team

What is Ad Mediation? Understanding Its Importance in Mobile Gaming

Explore what is ad mediation and why it matters in mobile gaming. Learn how it works and its key concepts for user acquisition specialists.

interactive banner ads, digital engagement, teamwork

7 Interactive Banner Ads Examples to Boost Engagement

Explore 7 interactive banner ads examples to enhance user engagement and improve your mobile app marketing strategies. Learn actionable tips!

video ad inspiration, marketing teamwork, creative brainstorming

8 Game-Changing Video Ad Inspirations for Marketers

Discover 8 video ad inspirations to enhance your mobile gaming marketing strategy and attract more users effectively.

mobile gaming analytics team

7 Types of Performance Metrics for Mobile Gaming Success

Discover 7 key types of performance metrics to boost mobile gaming user acquisition and marketing strategies. Learn how to measure success effectively.

mobile gaming ad metrics, team analysis, performance dashboard

8 Key Ad Performance Metrics for Mobile Gaming Success

Discover 8 essential ad performance metrics for mobile gaming. Boost your user acquisition and marketing strategies with actionable insights.

mobile advertising teamwork, digital marketing strategy

8 Mobile Ad Best Practices for Successful Campaigns

Discover 8 essential mobile ad best practices to boost user acquisition and optimise campaigns in mobile gaming.

ad creative inspiration, marketing collaboration, team brainstorming

8 Creative Sources for Ad Creative Inspiration

Discover 8 sources of ad creative inspiration to enhance your mobile gaming marketing strategies and boost user acquisition efforts.

youtube ads targeting, mobile games

Master YouTube Ads Targeting for Mobile Games in 2025

Learn step-by-step YouTube ads targeting to effectively reach your audience and boost mobile game user acquisition.

mobile game user acquisition strategy

Mastering Mobile Game User Acquisition Strategies in 2025

Learn a step-by-step mobile game user acquisition strategy to effectively grow your game’s player base and maximise engagement.

TikTok ads targeting image

Master TikTok Ads Targeting for Optimal User Acquisition

Unlock effective TikTok ads targeting with our step-by-step guide to boost user acquisition in mobile gaming. Achieve your marketing goals now!

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How to Make Playable Ads That Boost Engagement

Learn how to make playable ads step-by-step to enhance engagement and drive user acquisition in mobile gaming. Achieve measurable results today!

2025 SocialPeta & Newsbreak Mobile Game Report: 9M+ Monthly Advertisers & the Rise of Weekly Creative Iteration

With the rise of mobile internet, the mobile gaming industry has become a cornerstone of global digital entertainment. Mobile games are everywhere, fundamentally changing the way people play and engage with content. Now, the industry stands at a pivotal moment: shifting from rapid expansion to refined, data-driven operations, where every strategic move can shape a game’s success or failure. 

creative approval workflow

Mastering Creative Approval Workflow for Mobile Marketing

Learn a step-by-step creative approval workflow for mobile marketing to streamline projects and improve team collaboration effectively.

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What is User Retention? Understanding Its Importance

Discover what is user retention and why it matters in mobile gaming. Gain comprehensive insights into its mechanics and key concepts.

ad frequency mobile marketing

Understanding What is Ad Frequency in Mobile Marketing

Discover what is ad frequency, its importance in mobile marketing, and how it impacts user engagement and advertising effectiveness.

mobile attribution teamwork office

What is Mobile Attribution? Understanding Its Importance

Discover what is mobile attribution, its significance in marketing, and how it impacts mobile app growth and user acquisition strategies.

branded content strategy team

What is Branded Content? Understanding Its Impact

Discover what is branded content, its importance, and how it works in mobile gaming. Gain a comprehensive understanding of its concepts.

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