HOW TO PUBLISH A PLAYABLE AD ON IRONSOURCE

Dashboard

Visit the ironSource website (https://www.ironsrc.com/) and sign up for an account if you don’t have one already. Log in to your ironSource account using your credentials.

Once logged in, you’ll be directed to the ironSource dashboard. Navigate to the “Monetize” section or the “Ad Placements” tab, depending on the interface.

Create a New Placement

Click on the “Create Placement” or similar button. Choose the ad unit type as “Playable Ad” from the options provided.

Fill in the necessary details such as ad name, app ID, etc. Upload your playable ad creative. Set up targeting options, including geographical targeting, device targeting, and demographic targeting, as per your preferences. Define the bidding and pricing model for your ad campaign.

Test Your Playable Ad

Before launching your ad campaign, it’s crucial to test your playable ad thoroughly. Use ironSource’s testing tools to preview your ad on different devices and platforms. Ensure that the interactive elements of your playable ad function correctly and provide a seamless user experience.

Launch Your Campaign

Once you’re satisfied with your playable ad and have tested it successfully, it’s time to launch your ad campaign. Set the campaign budget, duration, and other relevant parameters. Review your campaign settings one last time to ensure everything is correct. Click on the “Launch Campaign” or similar button to start running your playable ad campaign.

Monitor and Optimize Performance

Keep a close eye on the performance metrics of your playable ad campaign using the ironSource dashboard. Monitor key metrics such as impressions, clicks, conversions, and ROI. Use the insights gathered from performance data to optimize your ad campaign further. Make necessary adjustments to targeting, bidding strategies, and creative elements to maximize the effectiveness of your playable ad.

Analyze Results and Iterate

Periodically analyze the results of your playable ad campaign to assess its effectiveness. Identify areas for improvement based on performance data and user feedback. Iterate on your playable ad creative and campaign strategies to enhance engagement and drive better results. Continuously optimize your ad campaigns to ensure long-term success and maximize ROI.

Scale Up

As you gain insights and refine your playable ad campaigns, consider scaling up your efforts. Increase your campaign budget, expand targeting options, and explore new advertising opportunities to reach a larger audience. Continuously monitor performance as you scale up to ensure that your playable ad campaigns remain effective and profitable.

By following these steps, you can successfully publish a playable ad on ironSource and leverage its advertising platform to reach your target audience effectively.

For more information see the official documentation.