By 2025, advertisers will collectively spend over $130 billion on campaigns.

Smarter marketing strategies are more important than ever.

To succeed, app developers need to focus on two things: acquiring users and keeping them engaged. That’s where marketing analytics comes in.

Why does this matter?

🚀 UA costs are skyrocketing

User acquisition is getting expensive. Running ads without knowing what’s working is a fast way to burn through your budget.
Tools like playable ads not only engage users but provide real-time data to improve your campaigns.

🔄 Retention is the real challenge

Downloads are just the start. Analytics can show why users drop off and help you adjust—whether that’s improving gameplay, offering rewards, or introducing timely updates.

🛡️ Privacy is changing the game

With Apple’s SKAdNetwork and Google’s Privacy Sandbox, tracking users is harder.
Combining marketing mix modeling (MMM) with other tools gives you insights while staying privacy-compliant.

When all is said and done, developers who embrace analytics will stand out.

It’s more than attracting players—the key is understanding them and keeping them coming back.

How are you using data to improve your user acquisition and retention strategy?