Google ad performance for mobile gaming – metrics, optimisation tactics, creative strategy and cost-control for effective user acquisition.

Creative brief advertising explained for mobile gaming: discover formats, essential elements, common pitfalls, and efficient workflows for playable ads.

YouTube bumper ads explained: comprehensive guide to format, targeting strategies, mobile gaming use cases, costs, and best practices.

Facebook interest targeting explained for mobile gaming marketers. Learn audience types, setup steps, cost factors, and top pitfalls in this complete guide.

Comprehensive guide to advertising performance metrics. Covers key metrics like CTR, CPC, ROAS, LTV, CPA and mobile‑gaming specifics for smart, budget‑friendly playable ads.

Comprehensive guide to Google Ads attribution for mobile gaming. Covers attribution models, tracking challenges, and best optimisation strategies.