Comprehensive guide to advertising performance metrics. Covers key metrics like CTR, CPC, ROAS, LTV, CPA and mobile‑gaming specifics for smart, budget‑friendly playable ads.

Learn what defines a good Facebook ad CTR, key factors behind high performance, industry benchmarks, and how to boost your mobile game ads.

Comprehensive guide to Google Ads attribution for mobile gaming. Covers attribution models, tracking challenges, and best optimisation strategies.

Facebook ad frequency explained: discover its definition, impact on campaign performance, best practices, and how to optimise for mobile gaming.

Frequency in Facebook Ads explained. Learn key metrics, impact on campaigns, common misconceptions and best practices in this comprehensive guide.