Interactive ads and creative AI tools are changing the way brands connect with people. These new platforms promise faster results, easier workflows, and smarter decisions for marketing teams and app developers. Some bring simplicity for beginners while others focus on deep data insights or powerful customisation. Whether you care about eye catching playables or data driven campaigns that reach the right audience, each option offers a different take on how to get noticed and grow. See how these solutions compare and find out which might fit your goals best.

Table of Contents

• Playablemaker
• Playable Factory
• Playablex
• Liftoff
• Playables
• Adikteev

Playablemaker

At a Glance

Playablemaker delivers a focused, no-code workflow for creating playable and interactive ads quickly and affordably, aimed squarely at UA specialists and creative teams who need production speed without burning developer time. The platform turns existing videos and assets into interactive experiences with templates and AI assistance, so teams can iterate ad concepts in hours rather than weeks. In practice this means faster campaign launches, consistent creative output, and easier scaling across major networks.

Build playable/interactive ads fast, no-code and without ruining your budget. Playable ads usually take your devs time, company resources and cost a lot of money. In PlayableMaker, we believe that Playable Ads creation should be easy,quick and budget friendly. That is the reason why we are building our no-code solution for everyone.

Core Features

Playablemaker centres on a no-code editor that lets non-technical users assemble playable ads from images, videos, sound, fonts and interactive entries. There’s a dedicated video editor to convert existing footage into interactive ad formats, and a template editor for rapid prototyping. AI-powered playable ad generation accelerates ideation and first drafts, while export to HTML and broad integrations (Facebook, Google, TikTok, Unity and more) ensure your builds are delivery-ready for major ad networks.

Pros

• User-friendly interface suitable for non-technical users: The no-code editor and template-driven approach let marketers and creatives construct playable ads without developer support.
• Fast creation process with templates and AI support: Templates plus AI-assisted generation reduce concept-to-build time from days to hours.
• Broad integration with major ad networks: Exports and integrations with Facebook, Google, TikTok and Unity simplify deployment and tracking across channels.
• High level of customisation with assets and styles: You can combine videos, images, audio and fonts to match brand and gameplay more precisely than generic templates alone.
• Positive user feedback on efficiency and support: Early adopters report improved throughput and responsive platform support, helping teams maintain momentum.

Who It’s For

Playablemaker is ideal for marketing professionals, ad agencies, game developers and content creators who need a quick, no-code route to playable ads. If your team must run multiple ad variants, prototype concepts rapidly, or scale production without adding engineering capacity, Playablemaker slots into your workflow as a creative production engine.

Unique Value Proposition

Playablemaker’s strength is its deliberate focus on speed, accessibility and cost control. By combining a no-code editor, video-to-playable conversion, template library and AI assistance, the platform removes technical bottlenecks and lowers build costs — a deliberate design choice that sacrifices bespoke engine-level custom coding for repeatable, fast output. For UA teams that prioritise iteration velocity and consistent creative quality, Playablemaker delivers more usable builds per week than traditional developer-heavy approaches and integrates directly with major ad networks for frictionless deployment.

Real World Use Case

Red Riding Hood Games switched from in-house development to Playablemaker to achieve faster, more consistent ad production; the team was able to tailor campaigns more precisely and scale to multiple networks without stretching engineering resources, which improved engagement and installs while standardising creative pipelines.

Pricing

Starting at €29/month (also available as €290/year) with higher tiers at €119/month or €1190/year and custom enterprise options.

Website: https://playablemaker.com

Playable Factory

At a Glance

Playable Factory combines data, design and a no-code approach to produce high-performing interactive ads focused on engagement and conversion. With capabilities for 2D and 3D creatives, video-to-playable conversion and detailed analytics, it’s built for teams that need speed without sacrificing polish. It collects over 1 billion data points weekly, which underpins its optimisation capabilities. Bottom line: powerful and fast—especially when you need playable ads at scale.

Core Features

Playable Factory’s core capabilities centre on rapid creation and measurement. The platform supports 2D and 3D playable ad creation via a no-code editor, plus templates that accelerate execution. A notable feature is the ability to convert video assets into interactive playables without coding, lowering creative friction. Performance tracking includes customisable metrics and smart graphics so you can iterate based on clear data signals rather than guesswork.

Pros

• High-quality interactive ad creation tools: The platform supports both 2D and 3D ads, enabling visually rich, immersive experiences that raise engagement potential.
• No-code editor simplifies customization: Teams without engineering resources can build and tweak playables quickly, reducing time-to-market for campaigns.
• Strong performance tracking and analytics: With customisable metrics and smart visualisations, you can monitor results and make informed optimisation decisions.
• Video to playable conversion: Converting existing video assets into interactive ads without code saves creative hours and preserves brand assets.
• Experienced team and customisable solutions: Playable Factory’s client roster and case work imply a depth of expertise and the ability to tailor solutions to campaign goals.

Cons

• Not explicitly mentioned, but potential limitations might include complexity for advanced customization or dependence on templates for some users: Power users seeking deep, bespoke mechanics may find limits in a primarily template-driven, no-code environment.
• Limited information about pricing models and subscription options: The lack of published pricing makes budgeting and vendor comparison harder for procurement teams.
• Specific user support features are not detailed: There’s little explicit information about SLAs, onboarding support tiers or dedicated account services in the available data.

Who It’s For

Playable Factory is ideal for marketing professionals, game developers, brand managers and digital advertisers who want to create high-performing playables without a heavy engineering lift. If your team needs to launch multiple creative variants, iterate quickly from performance signals and convert video assets into interactive ads, this platform is a strong fit.

Unique Value Proposition

Playable Factory’s unique combination of no-code creative tools, video-to-playable conversion and data-driven analytics—backed by a weekly dataset of over 1 billion points—positions it as a solution for teams that must balance speed, scale and measurable outcomes. It reduces reliance on developers while still offering visually robust ads.

Real World Use Case

A typical use case: a brand or mobile game publisher converts existing video creatives into interactive playables, launches A/B tests across templates, then refines mechanics using Playable Factory’s analytics. The company has executed campaigns for clients such as Unilever’s Yumoş, McDonald’s and Zynga to drive product discovery and boost conversions.

Pricing

Quote-based (not specified; likely varies by services and scale).

Website: https://playablefactory.com

playablex

At a Glance

playablex is an AI-driven creative platform built to help mobile studios scale playable ads and interactive creatives quickly. It pairs a custom playable AI editor with a library of proven mobile experiences and brand collaborations, enabling faster production and iterative optimisation. The platform’s strengths lie in automation and credibility from partner studios, but transparency around pricing and integrations is limited.

Core Features

playablex centres on an AI-powered creative workflow: a custom playable AI editor for building interactive ads, a “Construct it 3D” capability for richer visuals, and access to a curated collection of successful mobile experiences to reuse and adapt. The platform also highlights collaborations with known brands and studios, which can be leveraged for creative inspiration and credibility. Overall, it focuses on production scale, creative experimentation and data-driven optimisation.

Pros

• AI-driven automation for creative production: The platform automates repetitive creative tasks, letting teams produce variants faster and test more ideas in less time.
• Ability to create scalable and innovative mobile ads: Playables and ads can be scaled across genres, helping studios deliver more formats without linearly increasing production costs.
• Supports multiple game genres and brand collaborations: Built-in support for diverse genres and branded work expands use cases beyond a single game type.
• Enables data-driven optimisation with success metrics: The product emphasises optimisation informed by metrics, which should improve campaign performance when used correctly.
• Partner collaborations enhance credibility: Working with well-known studios and brands gives playablex a credibility boost that can help with creative strategy and go-to-market conversations.

Cons

• Specific pricing details are not provided: The website does not list clear pricing, which makes budgeting and vendor comparison difficult for acquisition teams.
• May require technical expertise to fully utilise advanced AI tools: Advanced features like the AI editor and 3D construction likely demand technical skill, which could slow adoption in less technical teams.
• Limited information on customisation options and integrations: The platform offers limited public detail on how deeply it integrates with ad platforms, analytics stacks or existing pipelines, creating uncertainty for implementation.

Who It’s For

playablex is aimed at mobile game studios, advertisers and publishers that need to scale creative output and experiment rapidly with playables. If your team values AI-assisted production, works across multiple game genres, or runs brand-collaboration campaigns, playablex is designed to accelerate creative iteration and testing.

Unique Value Proposition

playablex’s USP is the combination of an AI editor and a library of proven mobile experiences, coupled with high-profile studio partnerships—this mix is designed to cut production time while maintaining quality and credibility. It’s positioned as a bridge between creative experimentation and scalable execution.

Real World Use Case

A mobile studio used playablex to create AI-enhanced playable ads and reported a 16% increase in in-app purchase conversions alongside notable improvements in retention and ROAS metrics, demonstrating how rapid creative iteration can translate into measurable commercial uplift.

Pricing

Not specified on the website

Website: https://playablex.ai

Playable Factory

At a Glance

Playable Factory combines data, design and simplicity to help teams create, test and optimise playable ads without heavy engineering overhead. Its no-code editor and template library lower the barrier for marketers and creative teams, while analytics and conversion tools let you iterate with evidence rather than guesswork. If you need interactive ads that scale across networks and formats, Playable Factory is a pragmatic, performance-focused option.

Core Features

Playable Factory centres on rapid playable ad creation and optimisation. Key capabilities include a no-code editor and templates for quick launches; a Flex tool that converts video into interactive experiences; and a Converter tool to adapt and optimise game assets for multiple ad networks. The platform also provides insight charts and custom metrics for performance tracking, enabling data-driven A/B testing and iterative design. In short: design, test, measure, repeat — all in one place.

Short, sharp point.

Pros

• Comprehensive toolkit: Playable Factory offers a suite of tools that cover creation, testing and optimisation, removing the need to stitch multiple services together.
• Accessible no-code editor: Non-technical users can assemble and customise playables using templates and visual tools, speeding time-to-launch.
• Actionable analytics: Built-in insight charts and customizable metrics make it practical to measure engagement and optimise creatives based on real data.
• Brand and campaign customisation: The platform supports branding adjustments and campaign-specific tweaks so ads match marketing requirements.
• Proven engagement outcomes: Clients report strong engagement and satisfaction with the quality of ads produced through the platform.

Cons

• Learning curve for newcomers: Users unfamiliar with interactive ads may need time to master best practices and the platform’s workflow.
• Pricing transparency lacking: Pricing and plan details are not specified in the provided content, making budgeting and vendor comparison harder.
• Ad-centred focus: The offering is primarily tailored to digital advertising, so teams seeking broader media production tools may find the scope limited.

Who It’s For

Playable Factory is aimed at marketing professionals, game developers and brand teams who want high-engagement interactive advertising without hiring engineers. It suits UA specialists and creative managers who must produce and iterate playable ads quickly for campaigns — whether for big brands or game studios — and who value analytics-led optimisation over one-off creative experiments.

Unique Value Proposition

Playable Factory’s unique strength is its combination of no-code creative tools with conversion and optimisation utilities built specifically for playable ads. The Flex and Converter tools let you repurpose assets and scale across networks, while analytics close the loop so you can turn engagement into measurable improvements.

Real World Use Case

A brand partnered with Playable Factory to develop a custom playable ad that elevated product discovery and engagement by making static video assets interactive. The same platform also supports game studios and advertisers — examples include use with brands such as Unilever and McDonald’s and studios like Zynga — where playables are created, tested and optimised across ad networks.

Pricing

Not specified in the provided content

Website: https://playablefactory.com

Liftoff

At a Glance

Liftoff positions itself as a growth acceleration platform for the mobile industry, centred on Cortex — an AI-enabled neural network that surfaces patterns across large datasets to improve ROI. In practice, it combines performance marketing, monetization SDKs, creative ad tooling and game intelligence into a single proposition for mobile-first teams. Expect strong data-driven decision-making and access to premium inventory, but also a platform that requires commitment to integrate and learn. If you need scalable, quality user acquisition driven by AI, Liftoff is worth evaluating.

Core Features

Liftoff’s core capabilities revolve around its Cortex AI and a suite of solutions tailored to mobile businesses. The platform offers AI-powered growth using neural network technology, performance marketing for apps and games, monetization tools including an SDK and premium inventory access, creative advertising solutions guided by AI, and game intelligence that delivers enriched data and actionable insights for developers. All features aim to link acquisition, revenue and creative optimisation under one roof.

Pros

• Advanced AI-driven decision-making: Liftoff uses neural networks to find patterns in large datasets, helping you make better campaign and monetization choices.
• Comprehensive end-to-end solution: It covers performance marketing, monetization, creative and game intelligence, reducing the need to stitch multiple vendors together.
• Proven client outcomes: The product emphasises strong client testimonials and case studies, signalling measurable results for users.
• Focus on quality and revenue: Liftoff prioritises high-quality user acquisition and revenue maximisation rather than raw volume.
• Access to premium inventory and scale: The platform provides scalable programmatic reach and premium inventory to support growth at scale.

Cons

• Pricing is opaque: Liftoff’s pricing is not publicly specified, so you must contact the vendor to get cost details and assess ROI.
• Feature complexity can be steep: With many integrated capabilities, new users may face a significant learning curve to extract full value.
• Data dependency: The platform’s effectiveness relies on robust data integration; insufficient or messy data will limit AI performance.

Who It’s For

Liftoff is aimed at mobile app marketers, app publishers, ad buyers, mobile game developers and agencies that prioritise data-driven growth and monetisation. If your team handles large datasets, seeks premium inventory, and wants a consolidated partner for acquisition, creative optimisation and game intelligence, this platform fits. Smaller teams without data maturity or limited budgets may find it heavy-handed.

Unique Value Proposition

Liftoff’s unique value lies in pairing a neural-network-driven growth engine (Cortex) with a complete stack spanning acquisition, monetization and creative. That combination lets you optimise across the funnel — from sourcing high-quality users to extracting revenue — using machine-led insights rather than manual guesswork.

Real World Use Case

A mobile game developer uses Liftoff to acquire high-quality players via AI-driven ad campaigns, then refines creatives and bidding based on enriched game intelligence to increase engagement and lifetime value. This cycle tightens user acquisition spend and improves revenue per user.

Pricing

Not publicly specified; contact Liftoff for detailed pricing information.

Website: https://liftoff.io

Playables

At a Glance

Playables positions itself as an AI-first SaaS provider that promises tailored expertise to accelerate decision-making and operational performance. The company emphasises fast results, deeper insights and high customer satisfaction — and those claims are reflected in the available testimonials. If you need a flexible, performance-driven partner rather than an off-the-shelf tool, Playables merits a closer look. Caveat: pricing and detailed solution scope require a direct conversation.

Core Features

Playables focuses on bespoke AI solutions built on scalable SaaS infrastructure. Core capabilities described include AI tuned to specific business needs, performance-driven analytics to support strategic decisions, and automated workflows that surface rapid insights. The platform is positioned to deliver faster time-to-value through advanced AI models and customised implementations that aim to give organisations a competitive advantage.

Pros

• High customer satisfaction and positive reviews: Playables reports strong client feedback, which suggests reliable delivery and attentive support during implementations.
• Flexible and scalable SaaS offerings: The SaaS approach allows you to scale capacity with demand and avoid heavy upfront infrastructure costs.
• Deep insights into business performance: The product emphasises analytics and actionable insights, which can help you prioritise interventions and measure impact.
• Expertise in AI technology to enhance operations: Playables markets itself as an AI specialist, meaning teams will likely benefit from subject-matter guidance during roll-out.
• Focus on client success and support: The company highlights a client-centric approach, which typically translates to hands-on onboarding and iterative refinement.

Cons

• Specific pricing details are not provided on the website: You will need to request a quote to understand total cost and ROI.
• Limited information on the range of AI solutions offered in detail: The site communicates capabilities at a high level but lacks explicit product modules or feature lists.
• Potential need for consultation to understand tailored offerings: Because solutions are customised, expect an initial discovery phase before you can evaluate fit or predict timelines.

Who It’s For

Playables is aimed at organisations and decision-makers who want AI-driven improvement rather than a generic analytics dashboard. If you are an operations manager, strategic planner or executive seeking competitive advantage through automation and advanced insight, Playables is designed for you. You should be comfortable engaging in a consultative process to shape a tailored deployment.

Unique Value Proposition

Playables combines tailored AI expertise with SaaS flexibility to deliver performance-led insights quickly. The combination of bespoke modelling and cloud delivery is pitched as a way to accelerate outcomes without the long build cycles of custom engineering. In short: expert-driven AI, delivered as a scalable service.

Real World Use Case

A client used Playables to analyse large datasets, automate processes and uncover actionable insights, which led to improved operational efficiency and a stronger market position. That narrative illustrates the typical engagement: data intake, AI-driven analysis, then automation of selected workflows to capture value.

Pricing

Not specified on the website

Website: https://playables.com

Adikteev

At a Glance

Adikteev positions itself as a growth engine for apps, specialising in retention, retargeting and performance marketing. The platform leans heavily on churn prediction, audience scoring and creative campaign support to convert installs into active, paying users. If your brief is to increase lifetime value and scale campaigns internationally while staying privacy-compliant, Adikteev is built around exactly that proposition. Bottom line: strong on predictive bidding and creative-led retargeting, but pricing transparency is limited.

Core Features

Adikteev’s core capabilities centre on audience intelligence and churn-driven optimisation. Key features include user audience analysis and high-value user identification, pre-launch audience analysis, churn prediction and scoring used for bid adjustment, and retargeting across new installers, active users and paying users. The platform explicitly supports a churn-based bidding strategy that scores and segments users for optimised ROAS or ROAS maximisation via budget allocation, and it pairs data-driven targeting with in-house creative design support.

Pros

• Proven ROI driven by churn-based bidding and segmentation: Adikteev claims a results-focused approach where churn scoring informs bids to favour high-value users.
• Creative design support with in-house teams and partnerships: The platform offers creative campaign launch capabilities rather than leaving creative entirely to the advertiser.
• Strong privacy compliance with GDPR and COPPA regulations: Adikteev emphasises operating within major privacy frameworks, reducing legal risk for app marketers.
• Deep expertise in retargeting with customised strategies: The product focuses on retargeting existing users across lifecycle stages, from reactivation to monetisation.
• International campaign scalability: The company states an ability to run campaigns across multiple markets while maintaining performance.

Cons

• No specific cons listed publicly, so it is unclear whether there are operational limitations or integration caveats that could affect some clients.
• Pricing details are not explicitly provided on the site, which suggests procurement or onboarding may require direct contact and negotiation.
• The lack of published pricing and technical limits makes it harder to benchmark against in-house or alternative solutions before engaging.

Who It’s For

Adikteev is aimed at mobile app marketers, user acquisition managers and growth teams who need to improve retention and increase ROAS through targeted retargeting campaigns. If you manage user lifecycle marketing for games, subscription apps or ad-monetised products and you value predictive bidding plus creative support, this platform suits your needs.

Unique Value Proposition

Adikteev blends churn prediction and audience scoring with creative campaign execution under a privacy-compliant umbrella. That combination—data-driven bid optimisation married to in-house creative resources—positions the product as a single partner for turning installs into engaged, monetising users rather than a point tool for acquisition alone.

Real World Use Case

A gaming app uses Adikteev to analyse its player base, predict which segments are likely to churn, and deploy personalised retargeting creatives to high-value cohorts. The result, as described, is improved reactivation rates and an uplift in lifetime value through better bid allocation and tailored creative messaging.

Pricing

Quote-based — pricing is not specified publicly and is likely customised to campaign requirements and scale.

Website: https://adikteev.com

Playable Ad Creation Tools Comparison

This table provides a comprehensive comparison of various platforms for creating playable ads, detailing their key features, advantages, disadvantages, and pricing structures to help you choose the best solution for your marketing needs.

Product	Key Features	Pros	Cons	Pricing
Playablemaker	No-code editor, AI ad generation, integrations with major ad networks	User-friendly, rapid creation, high customization, positive feedback	Pricing can be high for advanced tiers	€29/month or €290/year
Playable Factory	No-code editor, 2D/3D ad support, video-to-playable conversion, detailed analytics	High-quality ads, strong tracking, customizable solutions	Complexity for customization, opaque pricing	Quote-based
playablex	AI-driven editor, 3D visuals, curated mobile experiences, partner collaborations	High scalability, AI automation, partner credibility	Requires technical expertise, limited on integrations/pricing details	Not specified
Liftoff	AI-driven growth with Cortex, creative ad tooling, premium inventory access	Comprehensive solution, proven outcomes, quality focus	Requires commitment, opaque pricing	Contact for pricing
Playables	AI-focused SaaS, performance analytics, tailored AI solutions	High customer satisfaction, flexible offerings, deep insights	Pricing not provided, needs consultation	Quote-based
Adikteev	Audience analysis, churn prediction, retargeting, creative design support	Proven ROI, privacy compliance, international scalability	Lack of pricing transparency	Quote-based, contact

Accelerate Your Playable Ad Creation with PlayableMaker

The challenge of launching fast, engaging playable ads without draining your developer resources is clear from the expert comparison of top platforms. Many teams struggle with costly, time-consuming production and limited access to no-code solutions that truly empower marketers and creatives. If you need to rapidly prototype, scale campaigns, and maintain brand consistency without sacrificing budget or quality, this is the moment to make a change.

At PlayableMaker, we believe creating interactive ads should be easy and affordable for everyone. Our platform removes the technical bottlenecks by offering a no-code editor designed specifically for speed and flexibility. Discover how to transform videos and assets into playable experiences within hours, not weeks. Explore success stories and in-depth guidance on launching your campaigns effectively in our Publishing Archives. Ready to stop waiting on developers and start producing ads that perform? Visit PlayableMaker today and take control of your ad creativity. Need support? Our Help Archives are there to guide you at every step.

Frequently Asked Questions

What are playable ad platforms and how do they work?

Playable ad platforms allow marketers to create interactive advertisements that engage users through playable experiences. These platforms typically offer no-code solutions to streamline the ad creation process, enabling teams to transform videos and static assets into interactive formats that can boost user engagement and conversion rates.

How can I determine which playable ad platform is best for my needs?

To find the right playable ad platform, assess your team’s technical skills, budget, and specific goals such as campaign speed and audience reach. Engage with demos or trials to evaluate user interfaces and features like analytics and integration capabilities before making a decision.

What key features should I look for in a playable ad platform?

Look for a platform that offers a no-code editor, customizable templates, video-to-playable conversion, and performance analytics. Ensuring that the platform supports multiple ad network integrations will also facilitate easy deployment and tracking of your campaigns.

How quickly can I create and launch playable ads using these platforms?

Many playable ad platforms enable you to create and launch ads within hours, rather than weeks, thanks to their streamlined processes and templates. Aim for platforms that provide AI-assisted generation to further speed up the creation and iteration of your ad campaigns.

What types of analytics should I expect from a playable ad platform?

You should expect comprehensive analytics that include engagement metrics, user interactions, and conversion rates. Look for platforms that allow customizable reporting options so you can measure the effectiveness of your campaigns and make data-driven adjustments swiftly.

How do I integrate playable ads into my current marketing strategy?

Integrate playable ads by assessing how they align with your existing marketing funnels and user acquisition strategies. Start by running parallel campaigns, measuring outcomes, and iterating your approach based on the data gathered from your playable ads.

Recommended

• PlayableMaker and Moloco: Revolutionizing Playable Ads for Maximum ROI – playablemaker.com PlayableMaker and Moloco: Revolutionizing Playable Ads for Maximum ROI
• Integrating Playable Ads into Your Marketing Strategy – playablemaker.com Integrating Playable Ads into Your Marketing Strategy
• Introduction to Playable Ads in Mobile Game Marketing – playablemaker.com Introduction to Playable Ads in Mobile Game Marketing
• Best Practices for Playable Ads: Insights and Strategies – playablemaker.com Best Practices for Playable Ads: Insights and Strategies