HOW TO PUBLISH A PLAYABLE AD ON MOLOCO

Sign Up and Dashboard

Visit the Moloco website (https://www.molocoads.com/) and sign up for an account if you don’t have one already. Follow the instructions to set up your account and complete any necessary verification steps.

Once logged in, you’ll be directed to the Moloco dashboard. Navigate to the section for creating a new ad campaign or ad placement.

Create a New Ad Campaign

Click on the “Create Campaign” or similar button to create a new ad campaign. Choose your campaign objective based on your advertising goals, such as app installs, in-app actions, or brand awareness.

Specify your target audience by selecting demographics, interests, behaviors, and other relevant criteria. Moloco offers advanced targeting options to help you reach the most relevant users for your app or game.

Choose RICH CUSTOM HTML Ad Format

Choose RICH CUSTOM HTML format and upload the package as "Upload FB style html file using CreateAssetUploadSession API(PLAYABLE_AD_SOURCE_TYPE_URL)".

Set Budget and Bidding Strategy

Set your campaign budget and bidding strategy based on your advertising objectives and budget constraints. Moloco offers various bidding options, including cost-per-click (CPC), cost-per-install (CPI), and cost-per-action (CPA) bidding.

Launch Your Ad Campaign

Review your campaign settings, ad creative, and targeting options to ensure everything is set up correctly. Click on the “Launch Campaign” or similar button to start running your ad campaign on Moloco.

Monitor Performance and Optimize

Monitor your ad campaign performance using Moloco’s reporting tools. Track key metrics such as impressions, clicks, installs, and conversion rates. Use the insights gained from performance data to optimize your ad creative, targeting, and bidding strategy for better results.

Analyze Results and Iterate

Periodically analyze the results of your ad campaign to assess its effectiveness. Identify areas for improvement based on performance data and user feedback. Iterate on your ad creative and campaign strategies to enhance engagement and drive better results. Continuously optimize your ad campaigns to maximize ROI and achieve your advertising goals.

Testing tool

The Facebook Playable Preview tool can be used to test the Playable.

Please note if the package is larger than 2MB, the Praview tool will report an error. This 2MB file size restriction does not applied for moloco.